Many IoT platforms use gamification to motivate homeowners to reduce energy usage. Through point systems, achievement badges, or friendly competitions with neighbors, users become more engaged with their consumption habits. Real-time feedback and progress tracking keep the experience interactive, while incentives such as discounts, rebates, or community recognition reinforce positive behaviors. This approach leverages psychological principles to sustain long-term energy savings, turning conservation efforts into an accessible and rewarding part of daily life.